Join us!

The beauty ideal of the sports and fashion industry has a great impact on the self image and mental health of young girls. By getting involved you can help us put pressure on the sports and fashion industry so we can make a change!

Post a picture of yourself on Instagram with #iamtheswedishmodel and show that The Swedish model is not a person or a size, it is all of us! 

Support our Thunderclap to help us make a change! 

We have developed a draft of ethical rules for models in the fashion industry. We hope to engage the fashion industry to be involved in further work to implement the Human Model Rights.

By signing up on Facebook and/or Twitter you’re allowing Thunderclap to share a single message on your behalf – which will be Wednesday 16 December at 12pm.

Thunderclap uses your friends/followers list so it can calculate the reach, they will do absolutely nothing else with it. After the campaign is complete that's it and Thunderclap won’t post anything else on your behalf.

Lets make a change for healthier ideals! #iamtheswedishmodel


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