Christmas letter from Kari


Dear KT-girl,

After a hectic month of dealing with exams, work deadlines, gift shopping and Christmas parties – the time has finally come to take a deep breath and relax.

I hope you will take this precious time to zone out and just be for a while.

For many of us, the days of 2016 have been dominated by trying to meet different requirements: From work, school, family and friends, but maybe mostly from our self.

Every day we face enormous amounts of pressure from campaigns, media, Instagram, bloggers and influencers – advising us on how we should eat, train, study, achieve successful careers, do our makeup, dress and look.

Pursuing all of these ideals, would turn life into an endless battle. A battle that we are destined to loose. But still many of us seem to try.

Across the world mental health problems are a growing concern. In England recent studies showed that 1 in 3 teen girls suffer from anxiety and depression – mostly due to stress related to school pressure, bullying and body image issues, according to Nick Harrop, campaigns manager of national charity YoungMindsMEDA.

As we´ve written about earlier, beauty ideals have been in constant change throughout history. Which is important to be reminded of: We create them, hence we can change them – or even better, remove them.

Through The Swedish Model project, this fall we have taken initiative to revolt against the strict beauty ideals created by society that so many girls suffer from. An ideal that not even the models featuring in our project was living up to, so why should you and I?

It is time to take responsibility: The model industry, the sports business, the media, you and I. We all have to engage to destroy the unattainable, unhealthy ideal that has been constructed.

I hope that 2017 will be the year where we embrace diversity. Where we stop comparing ourselves to others and start celebrating our differences and complimenting each other rather than letting jealousy steel our shine. Let us stop following Instagram accounts that make us feel bad about ourselves, let us share more honest and less edited content and stop taking ourselves so seriously. Let us focus on our positive abilities rather than drowning ourselves in search for flaws.

Right now, this Christmas is a perfect time to begin. Let go of your negative thoughts around food, they won’t make you skinnier or happier. Go out and play in the snow (if you´re lucky enough to have it), go ski or ice-skating with your friends and let activity be a means to happiness – rather than a way of burning calories. Laugh loud and don’t take yourself too seriously. Embrace the good food, the time with your loved ones and let go.

Have yourself a merry little Christmas
Let your heart and mind be light, Kari